How does Red Bull make money?

comicozzie · Newbie Joined: 30 Jan 2003 Posts: 12 City: Crystal, MI

Here's the thing:
Red Bull sponsors every kind of competition and rider you can imagine in extreme sports. Do they just sell more than I think? It seems like they could sell it to everybody if it was a little cheaper too.
Its great to slam one in the morning before a test, but a college kid can't afford that every day.

OttoNP · Addict Joined: 13 Jan 2003 Posts: 848 City: MI

Red Bull and Jager, Jagerbomb I think, is probably where they make most of their money...

Plus they aren't usually the only sponsor...most companies that sponsor something are somehow associated with the event they sponsor and provide their product free. Take a wakeboarding comp, mastercraft/GM provides the boats, Hyperlite, CWB, etc.. provides the boards/bindings, SPY sunglasses may give some glasses away, and Red Bull probably just gives away some Red Bull, which is pretty cheap. The smaller companies might also pay more into the pot since their product is cheaper.

Nick
________
Roll blunts

jt09 · Ladies Man Joined: 16 Jan 2003 Posts: 22083 City: Austin

Because the charge freakin $2 for those damn drinks, that's how!

Adam Greer · Posted: Apr 01, 2003 8:34 am Post subject:

anyone had the new sobe/nofear energy drink... it is 16oz! I haven't tried it yet (i usually drink redbull) but next time i see it im gona have to give it a shot. I have been woundering how they make money too. They give so much away its not even funny. I heard if you pull up next to one of their cars at a light you can motion with your hands you want something to drink and they will give you free ones lol.

Grouch · Posted: Apr 01, 2003 8:35 am Post subject:

jt09,

I agree with you, $2 for 8oz is expensive. Because they charge that it justifies the rest of the energy drinks to be the same price. Mad

derrick lenz · Posted: Apr 01, 2003 9:06 am Post subject:

it's funny taht this comes up. over spring break red bull came to texas ski ranch and was just handing out free red bull. i talked to the people a little and it turns out that their job is to drive around and hand out free red bull. i asked them how does red bull even make a profit. they're hella expensive and they're always giving the stuff out for free. they said that the overseas market is way bigger than the usa and that's where they turn a huge profit.

Funkster · Posted: Apr 01, 2003 9:51 am Post subject:

comi,it seems like you answerd your own question!!! Thats how they make there money,they sell a 8 oz drink for 2$!!!

Todd Armstrong · Addict Joined: 04 Feb 2003 Posts: 758 City: Battle Ground

Good to heard form you Funkster, No crap 25cents and ounce thats how.

ohsix · Posted: Apr 01, 2003 10:25 am Post subject:

They may be losing money in the U.S. right now promoting there product but a lot more people are starting to drink it. 2 years ago people in the U.S. had hardly heard of Redbull now most people at least know what it is. From what derrick lenz said they probably have plenty of money form europe to promote their product here. Eventually they will start making a lot of money here and all their giving away free drinks and sponsering events will have paid off.

Also those Redbull commercials, that i and most people i've talked to think are dumb, are very popular in europe. They're supposed to be like the Budweiser commercials of europe or something.

B-rad · Posted: Apr 01, 2003 10:42 am Post subject:

I have a friend that drinks "monster" instead of red bull. Sometimes you can find em for buy one get one free. They are 16 oz as well, packed full of go-go juice. I have never tried them, but he sayd it's about like doing some lines, just cheaper.

ohsix · Posted: Apr 01, 2003 11:58 am Post subject:

monster tastes exactly like amp but it's in a bigger can and usually costs the same. in fact i think it is amp in a bigger can because it's made by the same people.

Bill Y Bob · Posted: Apr 01, 2003 2:02 pm Post subject:

I hate the taste of Red Bull.

JHrod · Wakeboarder.com Freak Joined: 12 Jan 2003 Posts: 3144

Syth · Addict Joined: 13 Jan 2003 Posts: 661 City: Brentwood

I love redbull, i live off that and rockstar

Thank god for costco, can we say cases making them only cost a buck a pop Mr. Green

K-dub · Ladies Man Joined: 12 Jan 2003 Posts: 14760

Is'nt that stuff bad for you?

I never drink it unless someone orders a round of Jager-Bombs....but, i'm never the one to order it...

Syth · Addict Joined: 13 Jan 2003 Posts: 661 City: Brentwood

Its bad if you mix it with vodka, or other stuff, really bad...

criminally_minded · Posted: Apr 02, 2003 5:29 pm Post subject:

I used to drink 3 or 4 cans a night when I was bartending.... now I won't touch the stuff. I think I will just keep rockin' the original, Red Eye (Australian only I think). That stuff is so damn good....

NL_Johan_UK · Newbie Joined: 28 Mar 2003 Posts: 47

Did you lot know that the Taurine in Red Bull is actually Bull sperm? That's what ur drinking! No wonder it tastes funny...

Sean_Brinston · Posted: Apr 03, 2003 3:42 pm Post subject:

Man thats bs, it cant be!

Mike Isler · Moderator Joined: 11 Jan 2003 Posts: 718 City: New York

Well, Red Bull can afford to sponsor so many events because of the amount of raw sales that they do. Last year, Red Bull sold over $2 billion in beverages worldwide. That is a TON of cash coming in...some of these events like the Wave Bash and the Depth Charge are just a drop in the bucket for them.

Mike

bluefish86 · Posted: Apr 03, 2003 7:14 pm Post subject:

NL_Johan_UK · Newbie Joined: 28 Mar 2003 Posts: 47

Hmmm I read this about the Taurine about two years ago in a serious paper. Suppose it would be better if I was wrong anyway...

criminally_minded · Posted: Apr 04, 2003 3:51 am Post subject:

Where can I get a job 'milking' the bulls? Wink

NL_Johan_UK · Newbie Joined: 28 Mar 2003 Posts: 47

What does it do? Taurine is an amino acid-like compound and a component of bile acids, which are used to help absorb fats and fat-soluble vitamins. Taurine also helps regulate the heart beat, maintain cell membrane stability, and prevent brain cell over-activity.

Where is it found? Taurine is found mostly in meat and fish. Except for infants, the human body is able to make taurine from cysteine—another amino acid.

Hahaha, I guess I'm wrong... Not even close. Someone kick me please! Talking about spreading rumors Embarassed

.

NL_Johan_UK · Newbie Joined: 28 Mar 2003 Posts: 47

criminal, I know there are people working in zoo's 'collecting' elephant's seeds. And yes this is a manual job. They need to collect LOADS as well to keep trying making little ones. It better get paid loads too.

"Hello honey, how was work today?"

Rolling Eyes

criminally_minded · Posted: Apr 04, 2003 4:00 am Post subject:

Huh huh huh he he huh huh huh..... you said 'load'.... huh huh huh huh..... (insert more Beavis and Butthead laughter here ad nauseam)

tyybo · Soul Rider Joined: 02 Mar 2003 Posts: 340 City: Fargo

heheh dont drink red bull, i tried this stuff called starbucks double shot... holy crap i couldnt stop moving its insane, gives agreat boost and is only a dollar at Kum and go (I dont know if you guys have those but i think like a 7-11 is kinda the same thing)

robby j · Outlaw Joined: 13 Jan 2003 Posts: 198 City: Galena, Nevada

god i love kum n go...its an institution in northern minnesota and north dakota...gets me laughing everytime...