My first billboard - what do you think?

Buergday · Guest

I just finished my first ever billboard design. I'm a little nervous though, because it's gonna be 42 feet wide and 14 feet tall! It's being placed on highway 101 in the northern bay area, and will be viewed by approximately 77,000 commuters each day! So, PLEASE let me know what you think of the design! I want to make sure it's cool before it's too late! Thanks!

Zach M · Posted: Feb 26, 2003 11:58 am Post subject:

I like the design, but it seems like theres little too much going on. When you're driving by a billboard at 70, you don't have time to read a ton of words. The first thing I read when I look at this is "Where members come first." When driving by at 70, thats all I would read. I wouldn't have time to see Redwood Credit Union, which is what the goal is for the entire billboard. Just a thought.

mandi · Outlaw Joined: 24 Feb 2003 Posts: 223 City: Oklahoma

I think that is pretty cool. I wish I knew how to do half the stuff you do on computers

Buergday · Guest

Yeah - I see your point Zach.
There are a few key elements that they wanted me to incorporate into the design. They wanted the trees in the background, they wanted a midddle aged couple, a house and a car. They wanted the headline very big and bold, and of course the logo. I think the logo has to be bigger though somehow.
Back to the drawing board!

Thanks Mandi! Wink

WRRide · Posted: Feb 26, 2003 12:05 pm Post subject:

ohsix · Posted: Feb 26, 2003 12:06 pm Post subject:

the coin background is cool but it tool me a long time before i noticed it. i would keep it but pull the navigator out more and put a wakesetter on the back of it. that woudl deffinately get my attention. or you could remove the smiling couple and put the boat back there since it looks like you need a solid background for the compnay name and web address. Also the variety of color on the people kind of lure my eyes away from the text like it may be a little "visually heavy" on the left side.
still a good billboard though. a lot better than most i have seen.

Buergday · Guest

More good feedback - Thanks!

Zach M · Posted: Feb 26, 2003 1:10 pm Post subject:

Try switching the slogan and the logo. Making the logo bigger and more central, and putting the slogan in the corner.

wakedork · Posted: Feb 26, 2003 2:55 pm Post subject:

Here are my critics and suggestions, coming from another designer that's done billboards also

I find the text headline seems to fade into the white of the background esp. in the trees and it makes it hard to read. I'm assuming you did the layout in Photoshop. I might try to incorporate all your images onto one side about a third of the bill board and fade into a neutral solid maybe that light green and then put all the text onto the other 2 thirds of the page, it might make it a little easier to read. Pull the trees behind the house and cut them off a t the front of the truck or fade them into the coin background that could carry all the way to the other side and then put the text on top of it after you fade it back a little more. Is this confusing? I'm going back and forth from typing to looking at the photo and I think I'm jumping around a little.

wakedork · Posted: Feb 26, 2003 2:56 pm Post subject:

quick sketch of what i meant bad sketch but i'm about to leave work so 2 sec. is all i had

Budman · Outlaw Joined: 13 Jan 2003 Posts: 137 City: Tifton

Perhaps a little thicker font also. At 75 and drunk, it may run together. The text headline, I mean.

Buergday · Guest

Wakedork- I don't think your sketch posted. Could you try again. I want to see what you're talking about. Thanks for your feedback.

Budman- I don't think that drunk drivers are the demographic that we're trying to reach, but thanks! BTW, I have to use that font. It's our corporate font. But I agree, it's not the easiest to read.

Sean_Brinston · Posted: Feb 26, 2003 5:30 pm Post subject:

I dont know if its just my comp but i cant see it?

Offdapeggs · Criminal Joined: 25 Jan 2003 Posts: 54 City: Tulsa, Ok

In my opinion there are only two important words on a billboard,,,,,,,,,

Next exit

DaveBrowning · Posted: Feb 26, 2003 5:33 pm Post subject:

Oh they just look so happy together!! Laughing

Look's really good!! Wink

Buergday · Guest

Thanks - it's a work in progress. Maybe I'll post a pic of the actual billboard once it's up.

Buergday · Guest

Dave - I'd be happy to if I had a sweet house like that, a navigator and a MILF for a wife! That guys chillin pimp style! Wish I could fit a boat on there too.

DaveBrowning · Posted: Feb 26, 2003 5:42 pm Post subject:

Yes... the perfect life... well... almost. He needs a red X-Star loaded with chicks!! Twisted Evil

Buergday · Guest

Don't we all?

DaveBrowning · Posted: Feb 26, 2003 5:45 pm Post subject:

Yes we do... wait, I already have that! Laughing

Buergday · Guest

You don't have to rub it in man! Smile

DaveBrowning · Posted: Feb 26, 2003 5:49 pm Post subject:

Naw... I wish I did!! Twisted Evil

Man... that would be THE life. Boats w/ chicks. Mr. Green

Buergday · Guest

Better yet, marry a chick that already has a sweet X-star full of hot friends, a Navigator, and a tight house - a sugar mama!

Jello John · Wakeboarder.Commie Joined: 12 Jan 2003 Posts: 1936

Visually, it's very impressive. The main problems I see in it is how the company's name is very small, and also the family stands out too well, when I view it, my eyes are attracted to them and not the slogan. I think this stuff's been said already, but those are the only problems I can see. Nice work! Mr. Green

DaveBrowning · Posted: Feb 26, 2003 5:53 pm Post subject:

Yes indeed... so much easier than having to worry about buying all that. Good plan...

Buergday · Guest

Thanks Jello! You're right about the logo.

Dave - indeed.....indeed.....

wakedork · Posted: Feb 26, 2003 8:28 pm Post subject:

here is a new sketch i did when i got home since the other didn't post

DaveBrowning · Posted: Feb 26, 2003 8:55 pm Post subject:

dork - that's good for a rough draft! now, give us a completed final drawing!!

wakedork · Posted: Feb 27, 2003 6:29 am Post subject:

UMM sorry bu no, I don't have time for a final drawing I think he can see where I was going from here. If you wanna see some of my finished designs check out general discussions under new shop critic.

TravelJunkie · Guest

Shane shouldnt you be working???? hahahaha jk Very Happy

wakedork · Posted: Feb 27, 2003 6:59 am Post subject:

I am working Dammit, what are you doing up so early? Did you see the logos in the other discussion? What'd you think?

TravelJunkie · Guest

ooh and i like the skull one better but his nose hole looks funny. still some kick ass stuff!

wakedork · Posted: Feb 27, 2003 7:00 am Post subject:

you said hole!!!!!!!!

TravelJunkie · Guest

well what else am i susposed to call it?????? Rolling Eyes

wakedork · Posted: Feb 27, 2003 7:05 am Post subject:

sorry !!!!! Why you up so early Jason kick you outta bed? Or do you actually have to go to work?