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School me on SEO marketing

 
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vette74
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PostPosted: Jun 11, 2013 7:51 am    Post subject: School me on SEO marketing Reply with quote

I have a new website that is almost completed for my engineering firm and really want to try and go aggressive with SEO marketing. Are there any tips, tricks ect. Should I just pay someone 4,5,6 hundred a month or hire a high school kid a few hours a week after school to do it?
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flixmaster
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PostPosted: Jun 11, 2013 2:30 pm    Post subject: Reply with quote

What are you going after? What terms and what location? If you are just shooting for stuff in the Houston area or something that is very niche it will be easier.
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vette74
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PostPosted: Jun 12, 2013 5:16 am    Post subject: Reply with quote

Flix,
Just local to Houston area for someone looking for a Civil or Structural Engineer. My website is www.houstontexasengineer.com We need to change some stuff on the site but you get the idea.

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flixmaster
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PostPosted: Jun 12, 2013 10:54 am    Post subject: Reply with quote

Get everything setup and ready to go. Get all your basics setup first with the on page seo before you even think about paying anyone to do any other off site seo for you. See where you are when the dust settles with the on page seo stuff. I would even start a PPC paid campaign and just target your local area. Keep the words nice and tight so you do not spend a bunch of money.
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ontrider
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PostPosted: Jun 12, 2013 1:29 pm    Post subject: Reply with quote

Like flixmaster said, do all your on-page SEO first. If you have a lot of competing firms with websites, try and be more targeted in your tagging using terms that are more specific to your niche than just "houston engineering" Long tail searches will generally yield better conversion rates for you anyway. Looks like you are using Wordpress so, I would suggest grabbing something like All-In-One SEO Plugin and that will let you put in all the basics without having to know any coding.
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vette74
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PostPosted: Jun 13, 2013 4:56 am    Post subject: Reply with quote

Thanks
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jt09
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PostPosted: Jun 13, 2013 7:46 am    Post subject: Reply with quote

whatever you do, don't hire these guys:

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