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flixmaster
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PostPosted: Dec 30, 2011 11:37 am    Post subject: Reply with quote

I have heard a number of the ATX boards are damaged from shipping. From what I have been told they do crack easier than other SUPS.. but they know the market they are after and have done a good job selling a huge amount of entry level SUPS. Hopefully a number of the entry level riders will move on and start buying the more expensive SUP boards on the market. I think I heard that ATX did millions of dollars in sales last year. Maybe I heard 4 or 7 million on the local news? whatever the number I was blown away and leaning towards the 7 million mark.

JT... you want to start a 6 pack let me know... Might be willing to invest a little for that. We could make our money back in a few days..

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jt09
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PostPosted: Dec 30, 2011 12:25 pm    Post subject: Reply with quote

flixmaster wrote:
I think I heard that ATX did millions of dollars in sales last year. Maybe I heard 4 or 7 million on the local news? whatever the number I was blown away and leaning towards the 7 million mark.


from the austin business journal where i got that other info from (i broke down and registered):
Quote:
Paddleboard business booming
$13M revenue expected in second year for SUP ATX

What started as the desire to bring a piece of the California surfing culture to Austin has become a multimillion-dollar business in just over a year for one serial entrepreneur.

By bringing stand-up paddle surfing to rivers and lakes through his company SUP ATX, Nick Matzorkis has proved this sport can make it inland.

By increasing the places people could paddle surf and lowering price points to make the boards more affordable, SUP ATX exponentially expanded the market for stand-up paddleboards, and Matzorkis’ business acumen has paid off.

In its first year of operation, SUP ATX sold 10,000 boards and made $6.8 million in revenue. Sales were limited because the company was not able to make boards fast enough to meet demand and had to turn down orders, Matzorkis said.

The company turned profitable at the beginning of its second year and is projected to sell 16,000 boards for a revenue of $13 million in its second year.

Matzorkis credits the company’s success to being in the right place at the right time.

Stand-up paddle surfing is one of the fastest growing sports in the world, and it may even become the next Olympic sport.

Austin is the ideal location for paddle surfing because of the water, fitness-minded people and the young, affluent demographic, Matzorkis said.

Andy Lukei moved from California to Austin to open Austin Paddle Sports, which serves as the fulfillment center for SUP ATX and runs the demo and rental operations for the paddle board manufacturer.

Although there are about 40 manufacturers in the world, about five of them account for the majority of the market share, Lukei said.

“Nick and SUP ATX revolutionized the industry with entry-level boards,” Lukei said.

SUP ATX paddleboard kits, which include the paddle, cost less than $1,000, while prices for higher-end boards can go as high as $2,000 for the paddleboard alone.

To keep prices low, SUP ATX contracted with Chinese manufacturing, but Matzorkis said he works hard to involve local suppliers. For example, the fiberglass used to make the boards is manufactured by Hexcel Corp. in Seguin.

A RunTex employee connected that store’s owner, Paul Carrozza, with SUP ATX because he thought it would be a great fit.

“We support each other,” said Carrozza, who calls their partnership the perfect brand strategy.

People who have never been to RunTex come to check out the paddleboards for rent at the Riverside Drive and Lake Austin Boulevard stores, and runners shopping at the stores are usually willing to try out the water sport.

Carrozza said he and Matzorkis have most of their meetings while stand-up paddle surfing.

SUP ATX has 14 employees, but it’s trying to make a lot of noise for such a small crew.

For example, SUP ATX is sponsoring the first annual SUP Games in late October hosted by Austin Paddle Sports. Matzorkis also helped recruit national sponsors such as Red Bull, Pacifico Beer and Maui Jim sunglasses for the day-long event.

SUP ATX offers partnership packages for aspiring entrepreneurs who want to start their own stand-up paddleboard businesses. They can buy a “six pack” — a trailer with six boards, paddles and accessories — to get started for less than $5,000. More than 100 people have bought these packages around the world, and Matzorkis expects that number to triple in the coming year.

Sales for 2012 are projected to reach $15 million because of new opportunities, products and an increase in the average board price.

The company is now producing boards for multiple brand names for buyers such as Costco Wholesale Corp. (Nasdaq: COST) and sports clothing company Billabong.

SUP ATX opened a distribution center in Australia and has focused marketing efforts in South America and Florida to address seasonality issues.

Matzorkis is about to launch a new product — inflatable stand up paddleboard kits — to make the sport more accessible to people living in urban areas. He is also adding a line of high-end racing boards for enthusiasts who are taking it to the next level.



flixmaster wrote:
JT... you want to start a 6 pack let me know... Might be willing to invest a little for that. We could make our money back in a few days..


hmmmm... definitely something to chew on there!
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GnarShredd
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PostPosted: Dec 30, 2011 1:08 pm    Post subject: Reply with quote

Damn! i knew they made bank but that's seriously insane. I wish I had moved to St. Pete a couple years earlier. Paddleboarding is HUGE here but the market's pretty saturated already.
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jt09
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PostPosted: Dec 30, 2011 1:35 pm    Post subject: Reply with quote

@ ~$800 each, that's 8500 boards sold to get to $6.8M. not a bad year!
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flixmaster
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PostPosted: Dec 30, 2011 1:39 pm    Post subject: Reply with quote

JT.... chew on it.. let me know what you come up with.
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tball
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PostPosted: May 11, 2013 11:06 am    Post subject: Reply with quote

Re-revival.

I'm moving to Tampa this summer. This will be my 9th move in 18 years (thanks, Army!!). Anyway, I really want to try SUP while I'm down there. Anyone still doing it? Seems like prices have stayed stable but options are growing.

Have the supatx boards held up over the years?

Word. Thanks.

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GnarShredd
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PostPosted: May 13, 2013 7:43 am    Post subject: Reply with quote

tball, Still haven't gotten my own board (want to soon) but my fiancee and I rent occasionally. It's like $50 for the day. My dad has an ATX board. It's seen light use and has a few cracks and dings. It basically seems to be holding up like a very thinly-glassed, foam surfboard would. If you want it to last more than a few years with heavy use, you're going to have to baby it a lot. But if you just plan on occasionally getting out, pick up a bottle of suncure and go for it.

I've been looking at Isle boards but can't seem to find any good, unbiased reviews about them. Based on their construction description they seem a little stronger than ATX but haven't found anything to confirm my thought.

Your other option is to check out used. Lots of em down here but anything good gets snapped-up quick.
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GnarShredd
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PostPosted: May 13, 2013 7:45 am    Post subject: Reply with quote

Should have also mentioned. I usually rent from Suncoast Surf Shop in St. Pete beach and then drive down to Fort Desoto and paddle there. I can slap together a google maps thing for you if you want to show you the route I take. We'll generally go around 10 or so in the morning and paddle for an hour or two, then eat a packed lunch and head back. Makes a good day and you get to see some cool wildlife. Can't remember a time we've gone out and haven't seen a stingray or dolphin. Even get a few sharks now and then.
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Bambamski
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PostPosted: May 13, 2013 9:07 am    Post subject: Reply with quote

we rented SUP in the outerbanks a couple of weeks ago. HOLY F was that hard. I suck at surfing and I suck at trying to SUP in the surf as well. Trying to get out past the break was tough but tyring to surf those big boards is freaken hard. I don't know how they turn them? It was fun but what a work out.
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GnarShredd
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PostPosted: May 13, 2013 10:53 am    Post subject: Reply with quote

Bambamski, They can be really tough to maneuver for sure. I pretty much have only taken them out to cruise in the flats (save for boat wakes).
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buckthis
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PostPosted: May 14, 2013 4:52 pm    Post subject: Reply with quote

Well, I finally got to try SUP and I am glad I only spent 10 dollars, I was on a cruise and one of the excursions was SUP and they wanted 80 dollars(way too much!) I took a taxi to a local beach for some snorkeling and look who is coming in from their excursion, its the SUP crew, so I asked them how much for 1/2 half hour and they tell me 10 bucks. All I could think of when I was paddling was that it was just like canoeing but standing up, the water was flat so I didn't get to try and surf in the waves and made sure I was back in the half hour. I will not do any SUP again.
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Aubs
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PostPosted: May 21, 2013 4:19 pm    Post subject: Reply with quote

LOVE IT! Would do it every day if I bought a board. So relaxing and a great workout.
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Nor*Cal
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PostPosted: May 22, 2013 8:16 am    Post subject: Reply with quote

buckthis wrote:
All I could think of when I was paddling was that it was just like canoeing but standing up, the water was flat so I didn't get to try and surf in the waves and made sure I was back in the half hour. I will not do any SUP again.


??? You must really hate canoeing or standing up...

Kayaks and canoes make my back hurt but SUP is incredibly comfortable to me. It's a great way to be on the water IMO.

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jgriffith
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PostPosted: May 22, 2013 8:19 am    Post subject: Reply with quote

I think I'm going to have to try this
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chavez
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PostPosted: May 22, 2013 8:33 am    Post subject: Reply with quote

Nor*Cal, kayaking killed my back until we found the right mfg. We ended up with Wilderness Systems who had a far better back support system than any other brand we tried.

Hopefully the boy will be more interested in it this year. Such a chill way to spend some time.

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Nor*Cal
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PostPosted: May 22, 2013 8:36 am    Post subject: Reply with quote

chavez, it's hamstring tension for me. I'm working on it but in doing so realized I prefer SUP. So while I have a touring kayak, I'm looking for a deal on a SUP.
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GnarShredd
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PostPosted: May 22, 2013 9:19 am    Post subject: Reply with quote

I just like the view better. I'm fortunate enough to live somewhere with GREAT seagrass/sand flats only a few feet deep. Tons of wildlife to see that I'd probably miss due to a lower angle of a kayak/canoe. Stingrays, sharks, fish, crabs, dolphin; all kinds of great stuff.
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buckthis
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PostPosted: May 24, 2013 2:12 pm    Post subject: Reply with quote

Nor Cal, I am fine with canoeing, just don't want to do it standing up! I will try SUP again, just not when the water is flat, I will try it again if there is a surf.
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