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Licensing of Media Entertainment and like Property

 
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JohnnyG
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Joined: 14 Aug 2006
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PostPosted: Aug 14, 2006 9:54 pm    Post subject: Licensing of Media Entertainment and like Property Reply with quote

Anyone know of any case studies that offer an excellent source of information related to branding and co-licensing of media property, such as Donald Trump and Martha Stuart and Oprah Winfrey.

I'm trying to find stories on these people and other companies and how they went about their business plan to get to where they are today.
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